Building, fixing, and scaling digital consumer and subscription businesses across Asia.
Operator–Builder with Global Impact
Led multi-market P&L; rebuilt products end-to-end; delivered 10x subscriber growth, 3x ARR uplift, and $XM annual cost efficiencies through disciplined execution, monetisation focus, and data-driven operating cadence.
Previously at Amazon, led growth and lifecycle initiatives across digital subscriptions, including Audible’s ad-funded free tier, partnering with global teams on acquisition, retention, and product strategy.
I operate with a founder’s mindset and enterprise discipline – entering complex or underperforming systems, stripping waste, rebuilding fundamentals, and restoring economic logic.
Outside my core role, I design and build AI-native consumer products, applying the same principles of clarity, speed, and real customer value.
Years Leading
Digital businesses
Markets Managed
Across Asia-Pacific
Transformational Results at Scale
10x Subscriber Growth
Scaled user base through disciplined execution and product rebuilds.
3x ARR Uplift
Tripled annual recurring revenue through data-driven operating models.
USD X M+ Saved
Annual cost efficiencies delivered through operational excellence.
Strategic Expertise Across Digital Commerce
P&L Leadership
Full ownership of multi-market business units. Delivering sustainable profitability through disciplined execution.
Turnaround Strategy
Rebuilding failing products into market leaders. Aligning stakeholders around viable growth paths.
Subscription Commerce
Designing scalable recurring-revenue systems. Optimising retention and lifetime value.
Founder's Mindset, Enterprise-Scale Discipline
Rebuilding Failing Products
Identifying root causes of underperformance. Implementing rapid turnarounds through focused product strategy.
Balancing speed with rigour. Moving quickly whilst maintaining quality and compliance standards.
Leading Cross-Market Teams
Managing diverse teams across cultures and time zones. Building alignment through clear communication and shared objectives.
Empowering local decision-making. Ensuring consistent execution of global strategy.
Aligning Boards & Investors
Translating operational complexity into clear strategic narratives. Building confidence through transparent reporting.
Securing buy-in for transformation initiatives. Demonstrating sustainable growth trajectories.
Core Competencies
Digital Product Transformation
Redesigning platforms for scalability and user engagement.
Data-Driven Growth
Leveraging analytics to optimise acquisition, retention, and monetisation.
Cross-Border Expansion
Navigating regulatory, cultural, and operational complexity across markets.
Commercial Engine Design
Building recurring-revenue systems that deliver durable profitability.
Proven Track Record of Sustainable Growth
"Combining entrepreneurial agility with enterprise-scale execution to deliver measurable, lasting impact."
Ready to Drive Your Next Transformation
Open to contributing where strategic clarity and disciplined execution are needed.
Available to support board-level deliberations, interim executive mandates, or targeted strategic advisory work.
Experienced in guiding digital consumer businesses through turnaround, scalable growth, and cross-market expansion.
Operator-Builder with P&L Ownership